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The Anatomy of Buzz: How to Create Word of Mouth Marketing

The Anatomy of Buzz: How to Create Word of Mouth Marketing
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Additional The Anatomy of Buzz: How to Create Word of Mouth Marketing Information

With The Anatomy of Buzz, business leaders have what they need to reignite excitement about an existing product or service or turbocharge the launch of a new product.
The first guide to creating the word-of-mouth magic that breaks through the skepticism and information overload of today's consumers, and drive sales--and profits--to new heights.

As Newsweek recently proclaimed, "Buzz greases the great conveyor belt of culture and commerce, moving everything from movies to fashions of the people who bought a Palm Pilot were inspired by the enthusiasm of others.

 

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